Jimmy Sastra

About two weeks ago I went to PDMA, a conference about innovation and I saw Guy Kawasaki speak about curve jumping: adopting the latest and greatest piece of technology to stay ahead of the competition. The analogy in photography is to find the newest piece of hardware, whether it’s a lens baby, some new light modifier, a lens with ultra sonic motor and built-in solar panels, who knows what’s next. It always takes time to learn how to use your new toys, and usually the learning curve is pretty steep. So it’s very tempting to get new toys because it can complete change your photography instantly. However, lately I’ve found it’s more important to be perfecting what I’m already doing.

So in this photo I have no new gadgets. Just trying to perfect this style of one flash to highlight the face, and what I call hyperreal post production. Hyperreal post production is when I load a picture into Photoshop and play around with the sliders for an hour. I don’t exactly understand how they manipulate the bits, but I’m getting a good intuition for some of them. Also my eye gets more sensitive to slight changes. Slow but steady progress.

This photo was taken at sunset. It is considered by many photographers the perfect time of day.

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